5 Popular Jewelry Brands Among Young Girls

At Viclara, we clearly see that certain jewelry brands are popular when young girls choose jewelry that reflects personal style, quality and the latest trends. In this article, we dive into the 5 most popular jewelry brands right now – Enamel Copenhagen, Maanesten, Pernille Corydon, Aqua Dulce and Studio Z.

Enamel Copenhagen – colorful femininity with Nordic minimalism

Enamel Copenhagen was founded in 2012 by Marie Rantzau. The brand has quickly become one of the most sought-after among young girls because it combines Scandinavian simplicity with playful details. The small enamel beads in many colors in particular have become a hallmark, making the jewelry easy to recognize and fun to style.

The story behind Enamel is about bringing joy and energy into everyday life. The collections are therefore full of colors and feminine expressions that can be mixed and matched. The brand is popular with young people because the jewelry can be worn both for everyday life and for parties – and always gives a personal touch.

Maanesten – bohemian universe with spiritual inspiration

Maanesten was founded in 2010 by Lotte Venø Callesen and Henrik Dyhrberg Larsen and has quickly achieved cult status in Denmark. The brand is known for its dreamy and bohemian-inspired collections, where natural shapes, spiritual symbols and crystals play a central role.

Moonstone is especially popular with young girls because the jewelry can be styled in layers. Bracelets, rings and necklaces are combined to create a completely personal look, and many find special meaning in the small details that carry symbolism. Moonstone is therefore more than jewelry – it is a universe that expresses identity and lifestyle.

Pernille Corydon – timeless minimalism and Danish design

Pernille Corydon began designing jewelry in the early 2000s and created her brand in 2007. She builds her design universe on a strong Danish tradition of minimalism, where simple lines, geometric shapes and timeless elegance are at the center.

Young girls often choose Pernille Corydon because the jewelry is both modern and classic at the same time. It works well on its own for a stylish look, but can also be combined with other brands. The brand's history is a tale of simplicity, accessibility and an aesthetic that never goes out of style - and that's exactly why it's so popular.

Aqua Dulce – trendy jewelry for all occasions

Aqua Dulce means “sweet water” in Spanish, and the name reflects the brand’s philosophy of ease and accessibility. The jewelry follows current trends and is aimed at young girls who want stylish jewelry in good quality at affordable prices.

The collections range from chunky chains and modern hoops to more feminine and delicate details. Aqua Dulce is especially popular with young people because it allows them to experiment with new looks without compromising on design or quality. For many, the brand is the obvious choice when you want to be on trend but still have the money to expand your jewelry collection.

Studio Z – modern edge and youthful energy

Studio Z is a newer brand on the jewelry scene, but has already created a lot of attention among young people. The jewelry combines raw and modern elements with feminine details, resulting in an urban and youthful expression.

Behind the brand are Mads Ziegler and his daughter Sara Ziegler. While Mads Z is known for his classic and timeless jewelry, Studio Z was created as a younger and more playful sister brand, with Sara responsible for design and development. This gives Studio Z a strong foundation in Danish jewelry design tradition – but with a fresh breath that speaks directly to a new generation.

Studio Z is popular with young girls because it dares to be different. The jewelry is designed to express personality and attitude, and many choose Studio Z when they want to combine feminine details with a raw, modern look.

Find the most popular jewelry brands at Viclara

At Viclara, we are proud to carry all five brands – Enamel Copenhagen, Maanesten, Pernille Corydon, Aqua Dulce and Studio Z. We experience daily how this jewelry inspires young girls to express their personality, whether it is through colors, bohemian details, minimalism, trends or modern edge.

No matter what style you prefer, you will find a wide selection of popular jewelry brands at Viclara – and maybe your next favorite piece of jewelry.